Your Data-Driven Roadmap to an Automated and Optimized Digital Marketing Funnel
What is Marketing Analytics?
Marketing analytics is the practice of managing and studying metrics data in order to determine the ROI of marketing efforts like calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement. – Marketo.com
Do YOU have these questions…
- Where your users coming from?
- How did they landed to your offer?
- Which steps convert them to purchase?
- Does your users read everything in the page?
- Did your users saw your offer?
- Did they clicked the button?
- Where did your customers drop-off?
- Did they play the video?
- Did they completed watching the video?
How it can be answered?
- Pageview Tracking
- Event Tracking
- Funnel Mapping
- Data Consolidation
- Data Visualization
TECH STACK USED